I reproduce this excellent blog by Derek Irvine, which appears over at HRZone, but may be missed by many who aren't registered to that site. All work is Derek's- I just want you all to see it!
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Recognise This! – Your company values do you no good unless employees know how to live them in their daily work.
I think it’s a fairly safe bet to say most companies today have   
defined set of core values – behaviors and ideals the executive team has
   invested a good deal of time and effort in defining as the “how” of  
 employee efforts as they work to complete the “what”   
(results/deliverables).
There is a very great difference, however, in having values, 
knowing   the values and actually living the values in your daily work.
Having Values
What do I mean by having the values? I’m sure many of have worked 
in   (or are currently working in) organisations that require you to 
carry   the company values around as part of your building access badge.
 Or   perhaps you received the values in the employee handbook when you 
first   started with the company.
And there’s this example from an article on the 5 worst employee engagement strategies ever:
“Employee engagement and [recognition] programmes are designed to  
 induce behaviours in employees that will help you grow the business.   
Running alongside this, you have ‘values’ – a set of shared beliefs that
   you wish to instil throughout the organisation. They are not one and 
  the same thing."
However, at Kohl’s, many years 
ago, gratitude was shown by rewarding   employees with rubber bracelets.
 There would be four bracelets in total  –  your aim was to achieve a 
full set, each one representing one of the   company’s values.
It was viewed by many as cheap, and nobody wore  them.  Kohl’s 
simply wasted their money by having the rubber bands made  in the  first
 place, and created a feeling within the workforce that  they were  
cheap.
Not only were employees somewhat insulted by the gesture, since 
they   didn’t even wear the bracelets it’s unlikely they could even be 
said to   “have” the values.
Knowing the Values
Knowing the values, but not living them, is no better.
An example of this comes to us from the Chief Happiness Officer blog,
 in which author Alexander Kjerulf shared this quote from a recent 
conference he attended: "You know a corporate values programme is doomed
 to fail when they start printing mouse mats with the values." - Henrik 
Burkal, CEO of REMA1000 Denmark.
Sure, you can require employees to recite the values to you when 
they   see you in the hall. But reciting them doesn’t mean the 
individual   knows what each of those values looks like in his or her 
own daily work.   Think about a common company value of “integrity.”
A worthy value,   indeed, but very abstract. This needs to be made real for employees.
One client of ours helps to make this abstract value real for their
   employees by specifically recognising and praising them for doing 
things   they might have been punished for in the past.
For example: “Steve,   thank you for reporting the broken equipment
 in a timely way. This   allowed us to get it repaired and back on-line 
quickly. You showed great   integrity by taking responsibility for the 
break, communicating to the   team how you think such breakage can be 
avoided in the future, and   enabling us all to get back up and 
running.”
If you want your employees to live your values every day, then make them real.
   Recognise and reward them – and let them recognise and reward each   
other – whenever the values are being demonstrated through the work.
Do your employees have your values, know your values, or truly live your values? Do you?
 

 




